It’s important to make sure your project is well on its way by the time you launch your crowdfunding campaign to show the backers you’re serious. They don’t just want to know that you can do it – they want to know that you care about it.
Yes, to a certain extent, crowdfunding is the chance to see if the market wants your product before you invest your valuable resources into creating it. But, at the same time, if you don’t care enough about your product to invest some of your resources into it now, why should anyone else?
Put Some Skin In The Game
Tyler James is a writer, publisher, artist, podcaster, blogger, and crowdfunding practitioner who’s advice shouldn’t be taken for granted. He calls it “putting some skin in the game”:
“The campaign should not be a prerequisite for getting started on your product…understand that the more you complete of your project before crowdfunding it, the less risk there is that the project will never get finished. And that’s less risk for you, and less risk for your backers.”
The bottom line is this: the more of your product is done, the more you audience can get an accurate feel for it – enticing new backers, and managing everyone’s expectations. The more of your project that’s done, the more your passion and belief will pass on to your backers.